CHOOSING THE LOGO
'morangeandmore'
Designing my logo was pretty important when it came to the overall design aspect of my blog. It would determine my image and how I wanted my blog to be portrayed. There were two things that I knew from the get go, I wanted to incorporate in my logo. The colour orange and a very simple text. In our first design lesson I got to grips with 'In Design' and like everyone else, fiddled with lines, templates and fonts until some ideas started to stem. I decided on a very basic condensed font that would show that minimalistic quality I wanted but still made the title stand out. I came up with the very unoriginal idea of using lips but in a different way. I wish I would have saved the tester logos from that lesson to show how I've progressed but I don't think many of us were fully aware of what the brief required- until now of course. I put together orange lips with morangeandmore embossed around and in the shape of the lips, I used different tools on In Design to morph and play around with the letters of my chosen title and still nothing. The next lesson I came in feeling slightly more creative and decided that I wasn't going to make things too complicated for myself and definitely wanted to take a more minimalistic and fashionable approach. That's when I came up with this:
It took time, and a lot of tedious hours of technical stuff like measuring the width of my blog to the logo, and choosing the perfect colour on photoshop to imitate morange the lipstick- but I got through it. I decided to stick to that simple condensed font and actually increased the space in between letters to make it look really tabloid/ magazine title like. I decided to spunk things up a bit and went for a very simply orange lip to replace the 'O' of my title; this meant that it would not only represent the reoccurring theme of my blog but is significant because my title is based on a lipstick that is in fact orange. The black background really came in by accident; when on Photoshop playing around with the widths my whole logo highlighted itself and I thought, why not add a background? Backgrounds for me are difficult thing, simply because they can often be tacky and remind me of Piczo back in the day. I thought the black against the white and orange worked really well though; it personally adds a more run-way fashion type vibe to my blog and is very magazine like. It's modern and simplistic- a bit like my style and that's essentially what I am writing about. Even though my blog isn't fashion revolved with style Q&A's and OOTD galore; fashion and make-up still are linked together very closely. I started with the black background going the whole width of my blog but after centring the whole of my blog I actually decided to crop the sides down slightly and just have it the width of my content. Overall I am very pleased with my logo and as you will see in upcoming posts, it really starts to come together with the rest of my blog.
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