In the very beginning...

CHOOSING THE NAME

'morangeandmore'

My beauty blog for a good 3 years was under the title 'loudbeauty'- generic to say the least, I know. With the occasional post about my work, camera phone pictures and informative writing I was getting views but nothing solid enough to keep me motivated. Writing on and off for those three years eventually led to me just stopping. Before going to University I decided to re-launch my blog with an entirely different name and image. I was from then going to post on a daily basis and really advertise myself in what we know as social media platforms. At this point in my life I was definitely more quirky, had found myself, my style etc a bit more and above all really wanted to write about beauty, skincare, fashion and my life. It was the year I became addicted to the colour 'Morange' by MAC that led to the catchy title I have still kept the same today. Lipstick really is important isn't it? Anyways, I am rambling. Once at Uni I still didn't have enough motivation to really make something of my blog until now. My main calling is of course make-up, but even more so is writing.

From the get go of our first Beauty Editorial class with Elizabeth I felt motivated- almost bursting with ideas that would get my work and blog finally noticed. It felt different this time, like the feedback and guidance were actually going to pay off. When I first started my blog I was trying to be something I wasn't- loud. Which is only me after a rum and coke. This time around I felt a more minimalistic approach would cater to not only those who love beauty AND fashion but those ranging from teens to even adults in the industry. To say the least, it is definitely more me. The first week we were asked to come up with a name for our new blog. By already having a blog I had history with put me at an advantage and disadvantage. Do I carry on with the same blog? Or do I start fresh and re-do all my hard work because something wasn't working. My personality obviously isn't as spunky as my teen self because the list of blog names I brainstormed were beyond hideous. I mean 'Makeup Mistress'? wow. I um'd and ar'd for what seemed like weeks until I finally decided to keep the quirky and relevant name I came up with two years prior to that class, and I am very happy I did.

Using the word 'Morange' in my title was definitely risky and could be seen to limit my audience, but at the end of the day whether you are a beauty fanatic, make-up artist, fashion lover or stylist to even a teen or adult who enjoys reading beauty blogs- morange and more is catchy. I liked that it not only had this effect but also set a theme and colour for my blog; orange. By adding 'and more' to my title, I not only am making it catchy, but it adds a very mysterious factor to my whole blog. When someone who isn't up to date with beauty and fashion looks at the title they'll think 'what's morange? and more, what could more be?'- well that's what I'm hoping anyways. It also gives me a lot of freedom in what I choose to write about. Having a name with beauty or make-up in it not only suggests and revolves your whole idea about just those things but means that anything that isn't beauty or make-up related will just look out of place. So by saying 'and more' I can be free to write about fashion, lifestyle posts, food and even feminism if I fancied it.  Phonetically the MOR of both morange and more in the title create an effective alliteration, and therefore make the overall blog catchy and fabulous.